KaelixFunnels for home services Free funnel audit
Limited onboarding spots this month

You paid for the lead.
Someone else is booking the job.

Kaelix builds the whole path for HVAC, plumbing, electrical and roofing companies: a page that gets the click, a free guide that gets the email, and follow-up texts and emails that get the booking. AI does the heavy lifting. Our team owns the result.

Get my free funnel audit See the funnel map

15 minutes. We look at your site the way a customer would and show you 3 fixes. You keep the audit.

HVACPlumbingElectricalRoofingLive in 7 days
Example: one lead, one night
9:40 PM · Web form"Furnace is out. Can someone come tomorrow?"
9:40 PM · Text sent in seconds"Hi Dana, this is Summit Heating. Got your request. Want 8 AM or 10 AM tomorrow?"
9:42 PM · Customer replies"8 AM please."
9:42 PM · BookedTue 8:00 AM → added to your calendar. Owner gets a ping.
Next day · Follow-up"Thanks, Dana! Want our tune-up plan so this does not happen again?"
Illustration with a made-up customer and company. Not a client result.
Built for owner-run shopsPages and quizzes·Free guides (PDF)·Email + text follow-up·Booking·Ad and post help
The problem

Your leads do not leak because you are bad at the job.

They leak in the gaps: after hours, on a roof, between a form and a reply.

It is 9:40 pm. A family's heat goes out. They search, tap three companies, and fill in three forms.

You are asleep. Your form says "We'll be in touch."

The company that texted back in two minutes gets the job.

It happens every week: missed calls, slow replies, estimates nobody follows up on, and people who were not ready yet and never heard from you again.

AI can write you an email. It does not make sure the email goes out, to the right person, every time. Most do-it-yourself funnels stop at 80%: the trial ran out, the form is not connected, nobody sends the follow-up.

One clue: in a Harvard Business Review audit of 2,241 US companies, 23% never answered a test web lead. It is a 2011 study of all industries, so read it as a clue, not a promise. Source

What could slow follow-up cost you? EXAMPLE NUMBERS

Move the sliders to your own numbers. This is a rough model, not a forecast.

Jobs walking away each month
$0
Missed leads per month0
Jobs lost per month0
Won back with follow-up$0
Months for the $1,500 build to pay back-

Math: leads a week × 4.33 × unanswered share × booking share × job value. Every default is an example, not a Kaelix result.

How it works

Three steps. About one hour of your time.

You run the trucks. We build and run the follow-up.

STEP 01
1

Free funnel audit

We click through your site, your Google profile and your follow-up like a customer would. You get 3 fixes. Keep them even if we never work together.

STEP 02
2

Built in 7 days

Your page, your free guide, your emails and texts, your booking link. We test every step before it goes live. Pay half to start, half when it is live.

STEP 03
3

Running and reported

Follow-up goes out on its own. You get a one-page scorecard: leads, replies, bookings. A person reads the edge cases so nothing silly goes out.

The bird's-eye view

One path from "found you" to "booked."

Click any stop to see why it is there and how we build it. It also plays on its own.

Funnel map · tap a step

Ready to book right now? The page also has a call button and a booking link, so urgent customers skip the guide.

Step 1

How we build it fast

Tools we use

What is included

Everything between the click and the calendar.

No pile of logins. No guessing what you are paying for.

P

Landing page or quiz

One page, one goal, for one service.

  • Clear headline and reviews
  • Phone number and form that work on a phone
  • Optional 3-question quiz
G

Free guide (lead magnet)

A checklist people actually want.

  • One-page PDF with your branding
  • Seasonal, like a winter heating checklist
  • Ends with your offer
E

Email and text follow-up

5 emails and 3 texts that help, then ask.

  • Texts only to people who tick the consent box
  • Every text has a way to stop
  • Replies go to you
B

Booking

Two taps to pick a time.

  • Calendar link and call button
  • Reminder text
  • Owner gets a ping
S

Ad and post help

Something to point at the page.

  • 2 ad pictures
  • 4 social posts
  • Google Business Profile link fix
R

Weekly scorecard

One page, no jargon.

  • Leads, replies, bookings
  • What we changed
  • What we test next
Results

Proven funnel results in high-ticket local service businesses.

The same system now powers our home-services builds for HVAC, plumbing, electrical and roofing.

These are real results from our past client campaigns, shared without names. We have not added home-services results yet. We will show them here as they come in. CPL means cost per lead. CTR means click-through rate. CPC means cost per click.

Client A: Mortgage lender, Colorado

SituationA mortgage lender that wanted high-quality local leads from specific Colorado areas.

What we builtFacebook ads with zip-code targeting, ad headlines and descriptions built around low fees, fast approvals and specialty loans, and conversion tracking for booked appointments, cost per click and lead quality. Targeting and bids were adjusted as results came in.

Why it matters for home servicesA local, high-ticket service with a short window to answer. That is the same shape as a no-heat call or a roof inspection.

6
appointments booked in one week
$56,902.89
pipeline value, average per lead

Client B: Wealth advisory firm

SituationA financial advisory firm serving high-net-worth people aged 50 and up, which needed a steadier lead pipeline.

What we builtAudience personas, trust-first ad creative, Google and Facebook ad campaigns, A/B tests on creative, copy and targeting, and real-time reporting to improve lead targeting and return.

Why it matters for home servicesA big decision made on trust. Home-services buyers also pick the company that feels safe and answers first.

$20.93
cost per lead (CPL)

Client C: Local lender

SituationA lender with no brand positioning, no funnel and no pipeline.

What we builtLead-gen campaigns for VA buyers and first-time home buyers, a checklist guide as the lead magnet, and a focus on keeping cost per lead low. The lead magnet and follow-up turned inbound leads into conversations.

Why it matters for home servicesChecklist guide as the lead magnet is the same idea as our winter heating checklist for HVAC.

355
leads in 30 days
$41.42
average CPL
2
loans closed in the first week

Client D: Mortgage and wealth lender

SituationA mortgage and wealth business that wanted to reach more people while keeping cost per lead low.

What we builtAI-assisted audience segmentation aimed at high-net-worth people, predictive models to find the people most likely to engage, and automated lead-nurture sequences.

Why it matters for home servicesAutomated follow-up that keeps leads warm is the core of our Booked-Jobs Funnel.

193
leads
$16.42
CPL

Client E: Mortgage lender, FHA/VA refinance

SituationA mortgage lender running a 60-day push for FHA and VA streamline refinancing.

What we builtA “Streamline Your Savings” ad series on Facebook and Instagram aimed at FHA and VA homeowners, messaging about lower payments and an easy refinance, AI-tailored copy, and weekly tracking of impressions, click-through rate, cost per click, leads and CPL.

Why it matters for home servicesA clear, specific offer to a specific group. We do the same with a tune-up or a storm checklist.

3.95%
click-through rate (CTR)
$24.21
CPL
60 days
campaign length

Client F: Luxury real estate agent

SituationA luxury real estate agent who wanted to reach high-net-worth buyers.

What we builtA 30-day Instagram campaign with elevated visual branding, direct lead-acquisition ads, and AI-enhanced engagement to qualify and nurture leads.

Why it matters for home servicesHigh-ticket, visual, local. The same playbook fits roofing and other big-ticket home jobs.

$24.08
CPL
1.52%
CTR
97,759
impressions

Client G: E-commerce brand

SituationAn e-commerce brand built from scratch, with a free-subscriber lead magnet and email drips.

What we builtBrand and positioning, a lead funnel, free-subscriber lead magnets, email drip campaigns, and paid campaigns on Google, Facebook and Outbrain. An AI-powered version automated lead generation and email nurturing.

Why it matters for home servicesLead magnet, email drip, and paid traffic in one path. That is the funnel map you see above.

$0.03
CPC on Outbrain
$0.29
CPC on Facebook
$0.83
CPC on Google
$14.64
CPL
0%
unsubscribe rate
$1.15
CPL in the AI version, with 85% automation

Client names are kept private on purpose.

The offer

The Booked-Jobs Funnel.

We set up the page, the free guide, and the email and text follow-up that turn people who find you into booked jobs.

Limited spots this month
$1,500 one time · limited spots this month
  • One funnel for one service, live in 7 days
  • Landing page or quiz, free PDF guide
  • 5 emails and 3 texts, booking link, reminder text
  • 2 ad pictures and 4 social posts
  • 14 days of tweaks and a one-page scorecard
Claim a spot
The 7-day guarantee. Pay half to start and half when it is live. If it is not live within 7 days of getting your logo, service list and calendar link, you owe nothing more and keep what we built. You own every account. We do not promise jobs, because nobody honest can.

Full system

$4,500 setup

Up to 3 funnels, plus $1,000 a month for follow-up, ad and post help, and the weekly scorecard. The $1,500 build counts toward setup.

Estimate Desk

For $2M to $15M contractors: fast reply, size and area filters, and estimator booking. Starts with the Lead Leak Pilot, from $2,500.

Prices are starting points. We confirm scope and cost on the audit call before you pay anything.

Why not just use AI?

AI writes the words well. The hard part is connecting the form, calendar, email and texts, then keeping follow-up running while you are on a job. That is the part we do.

Text rules, handled

We only text people who tick a consent box, and every text has a way to stop. We keep it simple and follow the rules. This is not legal advice.

A person in the loop

AI drafts and routes. A real person checks the edge cases, so nothing odd goes out under your name.

Who we help

Home services first.

Owner-run shops where one booked job pays for the build.

Start here

HVACPlumbingElectricalRoofing

Busy seasons, high-intent searches, and follow-up gaps. This is where the Booked-Jobs Funnel fits best.

Also, with Estimate Desk

LandscapingHardscape & outdoor livingRoofing & exteriorsPools

Bigger-ticket outdoor firms keep our faster-reply and booking system.

Medspa and telehealth: coming soon   Interested? Pick it in the form below and ask us.

FAQ

Questions before you ask them.

Can't I do this myself with AI?

You can write the words with AI. The hard part is connecting the form, calendar, email and texts, then keeping follow-up running while you are on a job. We do that part and show you a weekly scorecard.

Do you promise more jobs?

No. Nobody honest can. We promise a working funnel in 7 days, or you owe nothing more.

What do you need from me?

Your logo, your service list, your calendar link, and about an hour. Then one quick review before we go live.

Will the texts get me in trouble?

We only text people who tick a consent box, and every text has a way to stop. Rules for texting are changing, so we keep it simple and review them. This is not legal advice.

Do I have to buy more tools?

Most of it runs on free or low-cost tools. We tell you the cost before you start. Texting tools are not free, and we say so up front.

What if I already have a website?

Good. We usually build one focused page and connect it to your site and your Google profile. You do not need to start over.

Do you work with bigger firms?

Yes. For $2M to $15M contractors we run Estimate Desk, our faster-reply and booking system.

Whose results are these?

They are real results from our past client campaigns in high-ticket local businesses, like lending, wealth advisory and real estate. Names are kept private. We do not show home-services results yet. We will add them when we have them.

Free funnel audit

See 3 fixes for your site. Free.

15 minutes. No slides. We look at your site as a customer would and show you what may be costing you booked jobs. Keep the audit even if we never work together.

  • Reply within one business day
  • No contract, no card
  • A real person on our team replies

Prefer email? hello@kaelix.app

By sending this you agree that Kaelix may contact you about your audit by email or phone. We do not sell your details. You can say stop at any time.

Free funnel audit: 3 fixes, 15 minutesBook it