Kaelix Estimate Desk · Anonymized leave-behind · Targets only where measured data is not published

Multi-crew contractor adding a second estimator

Owner no longer doing intake at night; routing to two estimator calendars.

1. The leak

Tuesday, 2pm. A web form fills for a $15k–$80k design or outdoor living job. Nobody texts back until after lunch — or tomorrow. The lead books a faster competitor.

2. Who this is for / not for

For: $2M–$15M design-build landscapers, hardscape, outdoor living, roofing/exteriors, and pool contractors with estimators and an $8k+ average ticket.

Not for: lawn-only routes under $8k average ticket, brand-new operators, custom science projects, restaurants, gyms, or stores.

3. The Desk in four boxes

Intake agent — minimum job, zip list, jobs you refuse. Qualifies and books.

Pipes — Form → text/WhatsApp → CRM/calendar → owner ping.

Creative fuel — 8–12 assets/scripts a month. Not an ad agency.

Desk QA — a person reviews edge conversations.

4. What we installed in 90 days

One live inbound channel
Qualification rules + calendar booking
Starter creative pack
Weekly desk review

5. Scorecard

Booked · Showed · Won · Leaked. Where measured data is not published, figures are Target only — not guarantees.

6. What we refused to do

Ads account takeover
New website rebuild
Cheap lawn-lead volume as the product

7. 90-day price and month-after price

Lead Leak Pilot — $2,500 (14 days)
Estimate Desk (90 days) — $15,000
Desk + first retainer month — $20,000
Then $5,000/month to run the Desk (6–12 month term)

8. How to request a review

Open kaelix.app/#review (or your local Desk review form) and request a Desk review. For owners and GMs at $2M–$15M contracting firms.